January - February 2003

E-Mail the Editor
Go ahead - I dare you!

Coming Soon to Bergen Jaguar...
The All-New XJ Sedan
Mark your calendars
The New XJ Preview Reception:
Wednesday, April 23: 4:00 PM – 9:00 PM

Read the official Car & Driver article on the new Jaguar XJ.
(Click on the photo below for an online video presentation.)
To return to Bergen Jaguar's website close the video window then press "back" on your browser.

THE GIFT-WRAPPING JAGUAR CONTEST WINNERS

Groups of student from Paramus Catholic, Paramus High
and Ridgewood High School each gift-wrapped a Jaguar X-Type in competition for $2,500 in Scholarship Money. The public choose the winners by voting for their favorite gift-wrapped Jaguar. The votes were then tallied on December 30th and Paramus Catholic came out on top with their "Jaguar Spot" themed wrapping.

THIRD PRIZE: Ridgewood High
$250 Scholarship Fund Donation

FIRST PRIZE: Paramus Catholic
$1,750 Scholarship Fund Donation

SECOND PRIZE: Paramus High
$500 Scholarship Fund Donation

THE X-TYPE'S INSTINCTS COME ALIVE

JAGUAR LAUNCHES THE "CLAWS' CAMPAIGN

Jaguar is spotlighting the all-wheel drive benefits of its X-TYPE sports sedan with a dramatic new advertising campaign entitled ‘Claws’. The X-TYPE is the only car in its class with permanent all-wheel drive as standard" says George Ayres, Vice President, Marketing, Jaguar Cars North America. "By using animal imagery we are showing that the X-TYPE's claws are always out, gripping the road even in the worst weather".
The bold new 30-second TV commercial, breaking in January on network prime-time programming, shows four sets of needle-sharp claws bursting through the road surface to reflect the X-TYPE’s outstanding four-wheel grip. The TV campaign will be backed by a print version of ‘Claws’ appearing in major national newspapers, including USA Today. It will also feature in the key automotive titles like Car & Driver, Road & Track, Motor Trend. There will also be billboard placements throughout the county's major metropolitan areas.

“With its sophisticated Traction 4 system, the X-TYPE is unique in its class in being the only car to have all-wheel-drive as standard. The ‘Claws’ campaign communicates that message in a truly dramatic way,” explains Ayres. Since its U.S. debut in September 2001, the X-TYPE has become Bergen Jaguar’s best-selling model ever, and continues to break sales records.

The all wheel drive system sets the Jaguar apart from front and rear-wheel-drive models in this segment. Also the viscous coupling technology provides more positive power transfer than various traction control systems that rely only on brake action to manage torque distribution. “With the X-TYPE we really do feel we have a gripping story to tell,” says Ayres.

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