666 Route 17 North - Paramus, New Jersey J 07652-3105 USA - 1-800-863-3232
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Bergen Jaguar is Expanding

 Bergen Jaguar is currently building a new 5,200 square foot luxurious showroom adjacent to our present building. The new showroom will resemble a turn-of-the-century lodge, much like something one would find on an English countryside. Natural materials such as brick, stone, stucco, and wood will all be used to create a sophisticated backdrop for select edition pre-owned Jaguars and other previous owned luxury automobiles. Amenities will include a 12 foot long natural stone fireplace, beveled glass French doors, a volume ceiling, craftsman style fixtures, and Italian porcelain tile.
 The new showroom will create space to display up to 11 cars. Features such as 6 auto doors will also provide immediate convenience to customers wishing to test drive the autos on display. The grounds surrounding the new showroom will be beautifully landscaped with trees, shrubs, cobble-stone display areas and colorful flowers creating an inviting atmosphere.
 Kenneth L. Kaefer, from Franklin Lakes designed the beautiful new showroom. Past designs of Mr. Kaefer's 25 year Architectural practice include the remodeling of Bergen Jaguar's present showroom and many other commercial and residential buildings in the area. Please come tour our new building upon it's completion.

We are Very Pleased
to Announce
 The third consecutive year of winning the Pride of Jaguar. 1995 marked the beginning of Jaguar's dealer recognition program and Bergen Jaguar has won that award 3 times now, placing us on the top ten list of Jaguar dealers nationwide.
 The Pride of Jaguar award recognizes the strength, commitment, and drive that are the characteristics of an outstanding dealership. We will proudly display our new badge of honor in our showroom as a testament of our pursuit in exceeding expectations and providing the best customer service possible.

Truly Unique!
 Bergen Jaguar is most certainly the only Jaguar dealer in the world with a lifesize statue of Winston Churchill. Winston is fully adorned with a black top-hat and cigar. Don't forget your camera when visiting, he's a great photo opportunity. Say cheese!

Bergen Jaguar Sales Department: A History of Commitment and Service
 Bergen Jaguar is very honored to have 3 Sales Associates belonging to Jaguar's Gold Sovereign Club. John Wakely, Hans Gillner, and Anthony Villani all have the privilege of belonging to Jaguar's exclusive club of those who have sold over 1,000 Jaguars. Hans will soon reach 2,000! With only about 30 members worldwide, Bergen Jaguar certainly has the best when it comes to experienced Jaguar sales professionals.

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Welcome Aboard Jerry Forhecz to the Jaguar Sales Team

Jerry Forhecz
Manager of Select Pre-Owned

 We would like to introduce you to Jerry Forhecz.. Mr. Frohecz, started at Bergen Jaguar this February and has over 23 years experience in automobile retailing. Born and raised in Bergen County, Mr. Frohecz knows the community well and looks forward to building strong relationships with Bergen Jaguar's valued clients.

Service Department
 At Bergen Jaguar we are proud of our Service department and have won many awards and accolades for all the hard work in satisfying our customers. January's rating revealed a 9.9 Customer Service Index score! Thanks for giving us the privilege of providing your service needs.

Keep watch for Bergen Jaguar's Annual Spring Makeover:
 Pamper your Jag with a hand wash, thorough vacuuming of interior including your trunk, and a hand wax. Prepare for beautiful weather while washing away those winter salt and sand blues. (Will be available in early Spring) - $99.00

 Don't forget proper maintenance for your Jaguar:
 Bergen Jaguar's Oil Change and Lubrication includes a new oil filter, monitoring of all fluid levels, and a car wash with interior vacuum. Everyday price: $59.95

Coming Soon: All New Jaguar Models
 Next year Jaguar will introduce an all-new model code-named the x200.It will be a sedan similar in size to BMW's 5-series and the Mercedes E-Class, but will of course be more beautiful and luxurious than any of its competitors: a Jaguar prerequisite.

 Scheduled to be introduced in 2001 will be another all-new Jaguar code-named the x400. This car will be produced in Halewood, next to Liverpool. This model will be similar in size to the BMW 3-series and is expected to be Jaguar's best selling model ever.

Many Unseen Changes Made in '98 Sedans
 Don't think that just because Jaguar's 97 sedans look similar to this year's model that nothing has changed, because plenty of improvements have been made to this year's sedans. This biggest change is that all 98 models feature 8 cylinder engines providing 45 more horsepower and plenty of added performance over last year's 6 cylinder engines. Other improvements include: dramatically improved sound systems, jewel effect headlamps, side-impact airbags, improved agility and handling, and larger seats providing more comfort to all passengers. Take some time to familiarize yourself with this year's sedan, browse through some brochures and our web site, or call a sales professional here at Bergen Jaguar, we love to answer questions about the new Jaguar models.

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Jaguar History Lesson

 Pictured above is the SS Jaguar 100 two-seater sports model. It was the first motorcar produced by William Lyons to be called a Jaguar. 314 were manufactured between 1936 and 1940. The car was priced at 395 pounds, about half the average cost press people guessed at its unveiling in London.

AUTOWEEK ARTICLE REPORTS: "Jaguars Rational, yet Emotional"
 In a AUTOWEEK article from October, author Denise McCluggage discusses the rational and emotional decision for Jaguar owners today, verses the purely emotional one of years past.
 Jaguar has jumped from 31st in JD Power customer satisfaction in 1989 to number 5 in 1997. Simply put, today's Jaguar is not only the most beautiful performance car today, but also is a reliable car and a rational choice. Maybe some will miss the old Jaguar jokes and some owners the acceptable excuse for being late, but hey, progress always has its critics.

Service Department
 At Bergen Jaguar we are proud of our Service department and have won many awards and accolades for all the hard work in satisfying our customers.
 January's rating revealed a 9.9 Customer Service Index score! Thanks for giving us the privilege of providing your service needs.

Bergen Jaguar: Making a Commitment to Serving its Community

 Tomorrows Children Fund helps young patients fight cancer or serious blood disorders at the Tomorrows Children Institute at Hackensack University Medical Center.

Bergen Jaguar has worked to help Tomorrows Children by cosponsoring a day of golf at Ridgewood Country Club in Paramus to help raise money for their worthy cause. Look for other events Bergen Jaguar will sponsor to further Tomorrows Children's fight against cancer.

Other Organizations Bergen Jaguar is committed to includes the Pro Arte Chorale, a Bergen County based organization.

You are Invited!
Pro Arte Chorale Presents Music from the Jewish Tradition
Barnert Memorial Temple, Franklin Lakes Conducted by David Crone Sunday, March 15, 5:00PM
Tickets: $22
Seniors, Handicapped, Students: $17
Children under 13: Free
For more information or to
order tickets by phone: Call Pro Arte Chorale at
(201) 445-9052 or
Barnert Temple at (201) 848-1800

Jaguars Will Blush with Such Compliments: "Jaguar's Now a Cat for Winter"
 In the January 4, 1998 edition of The Boston Sunday Globe author John R. White sings the praise of Jaguar's competence in nasty winter weather in an article entitled: "Jaguar's Now a Cat for the Winter - and Even Winter Rescue". Forget the neighbor's sport utility whose handling and styling, quite frankly, leaves much to be desired, enjoy a Jaguar in all weather. Take it from Mr. White, "The beauty of this beast is no longer in its elegant skin but in its ability to cope in the real world. Jaguar, once a marquee scorned for its vulnerability is a faint mist, suddenly emerges as a winter cat. The leaper on the hood should be trimmed in the colors of the Siberian tiger, not the shape of a mere warm-weather hunter."

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Jaguars: The Animal Behind the Auto Legend

 Jaguars belong to the genus Panthera which means big cats and are found in the Americas, a cat equivalent to the leopard in other parts of the world. Though Jaguars are larger and more powerfully built than leopards they are smaller than lions and tigers. Jaguars have usually been greatly admired throughout history. Ancient cultures such as the Aztecs, Olmecs, and the Mayas worshipped Jaguars. The very name Jaguar is thought to have the meaning “wild beast that overcomes its prey at a bound” from the native Tupi-Guarani native language. Jaguars are usually orange with black spots in rosette patterns, but all black and albino jaguars are also found in nature and are especially sleek and attractive. However, though beautiful and graceful, their survival is threatened, mainly because of habitat loss due to human development. Jaguars are rare or extinct in many parts of their former range. The current wild population estimate of jaguars is about 10,000.

In the Next Issue:

Discover what major art museum put the XK-E on display.

Jaguar History Lesson
Do you know what the first post-war Jaguar model was named?

Jaguars: The Animal behind the Auto Legend
Read about jaguars' in the wild, what exactly do those cats eat anyway, leaded or unleaded?

Service Department
Why do Jaguars require premium petrol anyway?

Truly Unique!
Find out what else is truly unique to Bergen Jaguar.

More entertaining and informational articles concerning Jaguars.

Do you have any comments, questions, or suggestions? E-mail Bergen Jaguar

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